Workplace Bike Month Toolkit
Use Bike Month to encourage bicycling at your workplace
May is a great time to promote bicycling at your workplace, and the best time for beginners to get started biking. Leverage Bike Month events and programs to increase bicycling to and from your workplace, and generate momentum for onsite improvements.
Suggested to-do list
This sample timeline will help you plan for a fantastic Bike Month and inspire riders. You can find the full schedule of Bike Month events here.
- Set a goal for your workplace (teams, new riders, trips), and offer incentives for people who recruit new people to ride.
- Plan workplace Bike Month activities
- Update internal website with bike commuting information and resources
- Encourage your employees to attend a bike commuting class in April or May
- Even better: request a Cascade instructor host a bike class at your workplace for new bike commuters
- Fill a table with your colleagues and friends for the Group Health Bike Everywhere Breakfast April 20
- Promote the May 1-31 Bike Everywhere Challenge to your employees using sample recruitment email below. Registration for the Challenge opens April 1.
- Offer incentives (like a gift card) to team captains for starting a team and recruiting people to ride
- Reinforce desired behavior by recognizing and rewarding new commuters,
- Recruit your CEO or a high-profile leader to participate in bicycling activities. Invite them to a post-Bike Month awards lunch or organize a fun 'Ride with your CEO.'
- Invite mechanics from a local bike shop or Mobile Bike Rescue to come to your worksite and get your employee bikes in shape. Even better: offer to subsidize bike tune-ups for your employees!
- Go anywhere by bike! The Bike Everywhere Challenge starts on May 1
- Recognize bike commuters on Bike Everywhere Day May 20
- Feature bike commuters in your blog or newsletter, especially a team captain or new rider who are especially inspiring
- Promote existing bike events and free group rides as listed on the Cascade calendar
- Celebrate your organization or team's efforts by organizing a fun awards ceremony or bike commuter breakfast
- Share results and success stories with senior leadership and in your internal communications
- Poll participants for suggestions to increase bike commuting at your business
- Make strategic enhancements for bike commuting
- Contact Cascade Bicycle Club for advice
Inspire your employees
Bike commuters definitely respond to support, encouragement and incentives. Below is a list of suggestions to guide your Bike Month planning.
- Host a class for new commuters.
- Submit a compelling video about bicycling at your workplace.
- Propose theme days (lycra, business suits, tutus, super heroes, tweeds, etc).
- Organize free food for bicyclists (breakfast, lunch, or happy hour).
- Use your ridematching skills to pair new bike commuters with experienced riders.
- Raffle off fabulous prizes.
- Get your CEO to participate.
- Organize a CEO ride to your workplace.
- Stage a bicycle fashion show (demonstrate that bicycling is highly diverse and mostly normal)
- Share inspiring stories via company newsletter, intranet, or blog.
- Share inspiring stories via the Cascade Bicycle Club blog.
Feel free to use these templates to promote the Bike Everywhere Challenge via email, online, or newsletters. Registration for the Challenge is free and opens April 1, 2016. Graphics and additional promotional ideas can be found here beginning in early March.
Bike Month is coming up and __________ (organization) will be participating in Cascade Bicycle Club's Bike Everywhere Challenge. I'd like to encourage you to join the all-star cast of team captains.
As a team captain, you can significantly increase bicycle commuting at _________ (worksite). And we'll be backing you up with some fun events and incentives, including:
Cascade Bicycle Club offers up great support for captains, including a free team captain t-shirt, free swag to pump up your team, the legendary Captain's Bash at Pike Brewing Company on April 27 with free beverages for you and a guest, a comprehensive team captain toolkit, and prizes just for captains.
To start a team, you simply sign up online, recruit three or more coworkers to join your team, and encourage them to ride as much as possible throughout May. The challenge starts May 1st; please start your team today!
________(your name, title, department, contact information)
Encourage executive support
Dear __________ (title)
I would like to encourage ___________________(business) to participate in Cascade Bicycle Club's Bike Everywhere Challenge. Bicycle commuting makes great business sense. Bike commuters are healthier and more productive employees. Bicycle parking is a fraction of the cost and space of car parking. Bike commuting is especially valuable to me as an employee because _____________________.
The Bike Everywhere Challenge is a simple turn-key program that has significantly increased bicycle commuting among both new and experienced riders. Last year, 10 percent of participants were brand new commuters. That's an impressive result.
What's more, it's very simple for businesses to participate. Team captains like me recruit and encourage riders. The riders track their own trips online. Cascade Bicycle Club provides a comprehensive business toolkit with email templates, newsletter blurbs, graphics, and inspiration.
At the very least, I'd like to ask you to promote the Bike Everywhere Challenge to all staff. Please check out the Bike Month website for information and resources.
Captain ________(your name)