Workplace Bike Month Toolkit
Use Bike Month to encourage bicycling at your workplace
May is a great time to promote bicycling at your workplace, and the best time for beginners to get started biking. Leverage Bike Month events and programs to increase bicycling to and from your workplace, and generate momentum for onsite improvements.
Suggested to-do list
This sample timeline will help you plan for a fantastic Bike Month and inspire riders. You can find the full schedule of Bike Month events here.
- Set a goal for your workplace (teams, new riders, trips)
- Plan workplace Bike Month activities
- Update internal website with bike commuting information and resources
- Schedule a bike commuting class for April or May
- Fill a table with your colleagues and friends for the Bike to Work Breakfast May 6
- Promote the Commute Challenge to your employees
- Recruit your CEO or a high-profile leader to participate
- Host a class for new bike commuters
- Issue a challenge to business peers or competitors via the Commute Challenge website
- Join a Commute Challenge league or form your own
- Go anywhere by bike! The Commute Challenge starts on May 1
- Recognize bike commuters on Bike to Work Day presented by F5 May 16
- Feature bike commuters in your blog or newsletter
- Celebrate your organization or team's efforts by organizing a fun awards ceremony or bike commuter breakfast
- Share results and success stories with senior leadership and in your internal communications
- Poll participants for suggestions to increase bike commuting at your business
- Make strategic enhancements for bike commuting
- Contact Cascade Bicycle Club for advice
Inspire your employees
Bike commuters definitely respond to support, encouragement and incentives. Below is a list of suggestions to guide your Bike Month planning.
- Host a class for new commuters.
- Submit a compelling video about bicycling at your workplace.
- Propose theme days (lycra, business suits, tutus, super heroes, tweeds, etc).
- Organize free food for bicyclists (breakfast, lunch, or happy hour).
- Use your ridematching skills to pair new bike commuters with experienced riders.
- Raffle off fabulous prizes.
- Get your CEO to participate.
- Organize a CEO ride to your workplace.
- Stage a bicycle fashion show (demonstrate that bicycling is highly diverse and mostly normal)
- Share inspiring stories via company newsletter, intranet, or blog.
- Share inspiring stories via the Cascade Bicycle Club blog.
Feel free to use these templates to promote the Commute Challenge via email, online, or newsletters. Graphics and additional promotional ideas can be found here.
Bike Month is coming up and __________ (organization) will be participating in Cascade Bicycle Club's Commute Challenge presented by Adobe. I'd like to encourage you to join the all-star cast of team captains.
As a team captain, you can significantly increase bicycle commuting at _________ (worksite). And we'll be backing you up with some fun events and incentives, including:
Cascade Bicycle Club offers up great support for captains, including a free t-shirt, free stuff to give your team, the legendary Captain's Bash at Pike Brewery on May 8 with free beverages for you and a guest, a comprehensive toolkit, and prizes just for captains.
To start a team, you simply sign up online, recruit three or more coworkers to join your team, and encourage them to ride as much as possible throughout May.
The challenge starts May 1st; start your team today!
________(your name, title, department, contact information)
Encourage executive support
Dear __________ (title)
I would like to encourage ___________________(business) to participate in Cascade Bicycle Club's Commute Challenge. Bicycle commuting makes great business sense. Bike commuters are healthier and more productive employees. Bicycle parking is a fraction of the cost and space of car parking. Bike commuting is especially valuable to me as an employee because _____________________.
The Commute Challenge is a simple turn-key program that has significantly increased bicycle commuting among both new and experienced riders. Last year, 20 percent of participants were brand new commuters. That's an impressive result.
What's more, it's very simple for businesses to participate. Team captains like me recruit and encourage riders. The riders track their own trips online. Cascade Bicycle Club provides a comprehensive business toolkit with email templates, newsletter blurbs, graphics, and inspiration.
At the very least, I'd like to ask you to promote the Commute Challenge to all staff. Please check out the Bike Month website for information and resources.
Captain ________(your name)