Bike Month Challenge

Team captains play a leading role in the Adobe Bike Month Challenge. Last year team captains collectively recruited over 3,400 brand new bike commuters and cajoled another 12,000 veteran commuters into riding more often. Way to go!

To help you put together a winning strategy for the Commute Challenge, we've assembled a simple toolkit including a sample timeline and inspirational ideas.

Suggested to-do list:

  • Register for the Commute Challenge and form your team starting April 1st. Use the email templates below to recruit teammates and newbies.
  • Check out the fantastic lineup of Bike Month events and mark your calendars. Don't miss the Captains Bash on April 29th or Bike to Work Day presented by F5 on May 15th!
  • Spread the word! Download Bike Month graphics, brochures, and posters here and promote Bike Month at your workplace, on your website, or in your neighborhood.
  • Inspire your team and your community to ride using our DIY event toolkit

Sample timeline

This sample timeline will help you organize and inspire your team. You can find the full schedule of Bike Month events here.

Before May

  • Encourage your business to promote Bike Month using Cascade's workplace toolkit
  • Register for the Group Health Bike Everywhere Breakfast May 7 and captain a table
  • Register for the Bike Month Challenge starting April 1st
  • Recruit new captains and recruit teammates using the email templates below
  • Plan a few fun activities for Bike Month at your workplace or in your community. See our DIY event toolkit for simple, fun ideas!


  • Ride your bike to work, school, the grocery store, or wherever your day takes you. Go anywhere by bike!
  • Challenge another team on the Commute Challenge website
  • Join us for the Captains Bash at Pike Brewery on April 29th
  • Join a League (or three!)
  • Check in with infrequent riders. What's holding them back from riding more?
  • Find a commute station on your route and ride with a friend on Bike to Work Day, May 15
  • Stage a special event at your workplace. Find simple fun event ideas here.


  • Reward and recognize your teammates for a job well done in the Commute Challenge. Host a fun awards ceremony for your teammates, and ask Cascade for a participation certificate.
  • Keep riding around town! Challenge yourself and sign up for one of Cascade's great summer riding events or a free group ride any day of the year.
  • Join Cascade, 

Inspiration ideas

There are innumerable ways that you can build momentum for biking to work, among your team, your workplace and your community. Below are our favorite suggestions gleaned from outstanding team captains of yore:

Inspire your team

  • Ask team members to set goals for themselves and set a goal for your team.
  • Submit your team photo to Your photo could be the Commute Challenge Photo of the Day!
  • Create a short team video and be entered into our prize drawing. Submit to
  • Theme days (e.g. Lycra, business suits, super hero, etc)
  • Team feed: breakfast, lunch, or happy hour
  • Make sure new commuters have someone to ride with most days, but especially at the beginning of the month
  • Ride with each of your team members
  • Highs and Lows: ask your team to share their highs and lows of the day/week/month.
  • Challenge another team at your company.

Inspire others

  • Recruit and mentor new team captains.
  • Ask your business to promote the Commute Challenge.
  • Get your CEO to participate.
  • Share your successes stories via our blog.
  • Get your kids involved with Bike to School activities.

Recruit new captains and encourage business support

Feel free to use the following templates to promote the Commute Challenge via email, online or newsletters.

Dear ________,

Bike Month is coming up and I am captaining a team for Cascade Bicycle Club's Commute Challenge. The theme this year is "Go anywhere!" I'd like to encourage you to join the all-star cast of team captains.

As a team captain, you can significantly increase bicycle commuting at _________ (their worksite). Captains recruited over 3,400 brand new bike commuters last year. Think about how valuable bicycling is to you, and multiply that by 3,400...that's a lot of positive return for a modest investment of time on your behalf.

To start a team, you simply sign up online, recruit three to nine more coworkers to join you and encourage everyone to ride as much as possible throughout May. In fact, the hardest part may be coming up with a team name. (My team is ________________________.)

Cascade Bicycle Club offers up great support for captains, including a free T-shirt, free stuff to give your team, the legendary Captain's Bash at Pike Brewery May 7 with free beverages for you and a guest, a comprehensive toolkit, and prizes just for captains, including honors for Rookie Captain of the Year.

The challenge starts May 1st: start your team today!

Captain ________(your name)

________(team name)

________(business name)



Dear __________ (title)

I would like to encourage ___________________(business) to participate in Cascade Bicycle Club's Commute Challenge. Bicycle commuting makes great business sense. Bike commuters are healthier and more productive employees. Bicycle parking is a fraction of the cost and space of car parking. Bike commuting is especially valuable to me as an employee because _____________________.

The Commute Challenge is a simple turn-key program that has significantly increased bicycle commuting among both new and experienced riders. Last year, 22 percent of participants were brand new commuters. That's an impressive result.

What's more, it's very simple for businesses to participate. Team captains like me recruit and encourage riders. The riders track their own trips online. Cascade Bicycle Club provides a comprehensive business toolkit with email templates, newsletter blurbs, graphics, and inspiration.

At the very least, I'd like to ask you to promote the Commute Challenge to all staff. Please check out the Bike Month website for information and resources.

Captain ________(your name)

________(team name)

________(business name)

________ Department