Vision Zero

As people who bicycle, we are vulnerable road users. And we are heartbroken by the number of bicycling fatalities that happen in Washington state every year. One more bicyclist death or serious injury is one too many. Cascade Bicycle Club is vigilantly pursuing zero bicyclist traffic deaths and serious injuries in the Puget Sound Region. We adopted Vision Zero as an objective in our Five-Year Strategic Plan.

What is Vision Zero?

Vision Zero is an innovative and coordinated approach to traffic safety, with the ultimate goal of ending deaths and serious injuries. The road safety effort began in Sweden in the late 1990s. By designing and building streets that are safe for all users, we can dramatically improve the safety of our roads. Through engineering and enforcement, along with embracing a culture of respect, communities can work towards eliminating crashes on our streets.

Cascade’s position

Everyone has the right to be safe, regardless of how they travel. Cascade is supporting cities in the region as they adopt Vision Zero goals in their community. We have convened planners, engineers, designers, public health officials, advocates and many others to ensure that streets are designed in a way that increases safety for those riding a bike, walking, using transit or driving. 

Our work

Cascade is taking on Vision Zero in many ways. We are advocating for better designed streets, working on laws to keep us safe, teaching classes, and training bicyclists of all ages and abilities.

In June 2015, we have delivered workshops for our Eastside partners and given shorter presentations in King, Pierce, Snohomish and Kitsap counties. In 2016, we will be collaborating with the City of Seattle to confirm that every Move Seattle project is filtered through a Vision Zero lens so we can completely understand the safety implications.

We are also partnering with educators and law enforcement officers to refine our education efforts and ensure that all users are following the rules of the road.

For more information please contact Jeff Aken, Regional Planning Director, at [email protected]

Strategic plan goal: Vision Zero


Cascade will work toward zero bicyclist traffic deaths in the Puget Sound region.


  • Created and implement a rider code of ethics for Cascade members and participants by 2015. 
  • Reduce by one-half the annual number of traffic deaths of bicyclists in the region by 2019.

"All cyclists, all pedestrians, even most drivers have stories about calls that are way too close, or worse, loved ones who did not survive. I'm committed to Zero Traffic Deaths. I'm committed to safer streets for cars, bikes, buses and pedestrians."

-Elizabeth Kiker, Cascade Executive Director

Follow the Vision Zero conversation on Twitter

"Caleb's death was the tipping point for the city of Kenmore... It's the government's job to protect us. No matter what your job is, you have the responsibility to make change." –Ben Shoop, father of 19-year-old struck by a truck while biking across a crosswalk 2014.